Simi Shaheed

About

Work

Simi Shaheed

Simi Shaheed

About

Work

Building and launching a new product for teamwork

Building and launching a new product for teamwork

Building and launching a new product for teamwork

In a staff directory you can look up someone’s job title and department, but it’s not easy to tell what they actually do.

Could Atlassian build a new product to fill this gap?

In a staff directory you can look up someone’s job title and department, but it’s not easy to tell what they actually do.

Could Atlassian build a new product to fill this gap?

In a staff directory you can look up someone’s job title and department, but it’s not easy to tell what they actually do.

Could Atlassian build a new product to fill this gap?

Key moments

Key moments

  • Sketched end-to-end journeys in Mural

    Validating assumptions fast

    I led design on a two-month exploration with an engineer and product manager. We built a proof of concept and spoke to customers to test whether the idea had promise.

  • A customer's investments

    $10 dollar prioritisation

    We spoke to customers and invited them to put down $10 in 'investment' on problems and ideas, helping us tease out what their biggest pains were

  • Medium fidelity prototypes for a founder demo

    Plot twist, we’ve been ‘acquired’

    We combined with another team for a stronger product offering. I went from being a solo ‘founding’ designer, to collaborating with a lead designer. By not letting my ego get in the way, this collaboration levelled up my design craft and has been a lot of fun.

  • Atlas featured on the Atlassian website

    launching atlas

    Today, Atlas empowers companies like Launch Darkly, Turnitin and Warby Parker to communicate status, track their goals, and see the connections between people and work all in one place.

Some of my work in Atlas

Some of my work in Atlas

Some of my work in Atlas

Reporting lines on user profiles in Atlas, Jira and Confluence

Reporting lines on user profiles in Atlas, Jira and Confluence

teams alongside hierarchy

Cross-functional teams help you understand who someone works closely with. I added tabs for each of the teams a user is part of, so you can see them in the context of both their reporting line and teams.

shape of your org

Most staff directories only list managers and direct reports. We learned hierarchy can sometimes be a useful way to get a quick read on the shape of an org, so we show the management chain all the way up from a user’s profile to the top.

A whole new team directory

A whole new team directory

Avoiding the cold start problem

I brainstormed ideas to populate a directory with the data we already had from user profiles in Jira and Confluence. I wrote a brief for an illustrator for a set of tiles based on the most commonly used job titles and departments to feature in our directory.

Connect projects to teams to see who works on what

Connect projects to teams to see who works on what

teams and contributors

We learned from users that they wanted to know who to reach out to when they had questions about a project, but also which team was responsible.

I designed a component that allows adding (or creating) a team, and then selecting individual members - to give the level of granularity users wanted.

understand people and teams better

As a result of the connection this creates between people, teams and work - user profiles in Jira, Confluence and Atlas are a source of truth on what people are working on, and what expertise they have.

Impact

Impact

We have thousands of users active weekly in Atlas, and built a product our users tell us they love ❤️

What I learned

People make the product - Atlas is the sum of all of us and all our decisions. Debating as a team about what we’re building, and what the product should be were some of my favourite moments, and was crucial to launching.

Take a look at these next

Up next

Making it easier to share and set project restrictions

Helping people recognise their teammates with kudos

Simi Shaheed

Take a look at my work •

Take a look at my work

Learn more about me