Crafting tools for work
Crafting tools for work
Hello, I'm Simi. I design the tools that people use at work, and have delivered experiences that:
Balance organizational and individual needs
Scale from small teams to enterprise
Empower champions while giving IT admins control
I’m currently Lead Designer on Atlassian’s Goals app, and based in San Francisco.
Hello, I'm Simi. I design the tools that people use at work, delivering experiences that:
Balance organizational and individual needs
Scale from small teams to enterprise
Empower champions while giving IT admins control
I’m currently Lead Designer on Atlassian’s Goals app, and based in San Francisco.
Atlassian Goals app OKR support
Atlassian Goals app OKR support
Companies want to align their work to goals, so that they know they're working on the right things. However, Atlassian's goals feature only had a basic implementation of the framework used by enterprises.
My role
Lead designer on the Goals app, redesigning the experience to support OKRs
Impact
Increase in enterprise customer adoption, and capturing leads migrating from Microsoft Viva Goals
Companies want to align their work to goals, so that they know they're working on the right things. However, Atlassian's goals feature only had a basic implementation of the framework used by enterprises.
my role
Lead designer on the Goals app, redesigning the experience to support OKRs
impact
Increase in enterprise customer adoption, and capturing leads migrating from Microsoft Viva Goals
People and team directory
People and team directory
To effectively collaborate across large organizations, employees need context about who they’re working with. But Atlassian’s user and team profiles and directory were too lightweight, driving users to other tools.
My role
I led discovery and design as part of a small new product incubator team. We adapted to a platform model, delivering an updated staff directory experience to customers of Jira and Confluence.
Impact
Components adopted across our apps, and customers syncing their entire employee base
To effectively collaborate across large organizations, employees need context about who they’re working with. But Atlassian’s user and team profiles and directory were too lightweight, driving users to other tools.
my role
I led discovery and design as part of a small new product incubator team. We adapted to a platform model, delivering an updated staff directory experience to customers of Jira and Confluence.
impact
Components adopted across our apps, and customers syncing their entire employee base
Getting the enterprise stamp of approval from Atlassian admins
Getting the enterprise stamp of approval from Atlassian admins
To migrate customers to our Cloud offerings, we needed to rapidly meet a set of enterprise requirements.
My role
I battled technical complexity and settings page bloat to make IT admins' work easier. I designed experiences for IP allowlisting, authentication policies and settings, and insights features for customers.
Impact
Unblocked customer migrations to Cloud
To migrate customers to our Cloud offerings, we needed to rapidly meet a set of enterprise requirements.
my role
I battled technical complexity and settings page bloat to make IT admins' work easier. I designed experiences for IP allowlisting, authentication policies and settings, and insights features for customers.
impact
Unblocked customer migrations to Cloud
Kudos: Give gifts and give GIFs
Kudos: Give gifts and give GIFs
I designed a peer recognition experience that allows users to say thank you for work that goes above and beyond.
Impact
Replaced Atlassian's internal peer recognition workflow, and allowed for a closer brand expression inside our apps for customers.
I designed a peer recognition experience that allows users to say thank you for work that goes above and beyond.
impact
Replaced Atlassian's internal peer recognition workflow, and allowed for a closer brand expression inside our apps for customers.
I poured hours into MS Paint growing up
To make pixel art, and coded websites for fun
London
Designed in 3D
At architecture school, and in my first job in event and exhibition design
And then I picked up Sketching User Experiences...
Broke into UX
As a user researcher at an agency. Learned from experts, and improved the usability of apps like BBC iPlayer, Netflix, and Amazon Prime video
Got back to a ❤️ of design
As a product designer @ Atlassian. Making the tools people use for their work, for the last ten years
Sydney • Toronto • San Francisco
More about me
I poured hours into MS Paint growing up
To make pixel art, and coded websites for fun
London
Designed in 3D
At architecture school, and in my first job in event and exhibition design
And then I picked up Sketching User Experiences...
Broke into UX
As a user researcher at an agency. Learned from experts, and improved the usability of apps like BBC iPlayer, Netflix, and Amazon Prime video
Got back to a ❤️ of design
As a product designer @ Atlassian. Making the tools people use for their work, for the last ten years
Sydney • Toronto • San Francisco
More about me
I poured hours into MS Paint growing up
To make pixel art, and coded websites for fun
London
Designed in 3D
At architecture school, and in my first job in event and exhibition design
And then I picked up Sketching User Experiences...
Broke into UX
As a user researcher at an agency. Learned from experts, and improved the usability of apps like BBC iPlayer, Netflix, and Amazon Prime video